Disrupt Disruption.

Four years of research. Hundreds of in-depth interviews.
All wrapped into one book to turbocharge your transformation.

Coming February 2023


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Pascal Finette has nailed it. That’s not surprising because when it comes to disrupting disruption, no one I know has done more work on the topic than Pascal, and his experience shows. Brilliantly written and chock full of enlightening examples, start your reading here if you are even considering undertaking disruptive change.

William Pasmore, Ph.D., Professor, Columbia University and SVP, Center for Creative Leadership

A lucid, insightful, and practical guide to help you assess possible futures so you can navigate your way to your optimum outcome. Essential and entertaining reading for every leader in this volatile and uncertain world.

Riaz Shah, Global Learning Leader, EY

Popular stories about disruption, retold countless times, fail to identify the true underlying forces leading to the demise of former market leaders. When we get the stories wrong, we risk learning the wrong lessons from recent history. We miss critical opportunities to enable real transformation and unlock sustainable relevance for our organizations.

In his book Disrupt Disruption, Pascal Finette calls bullsh☠️t on the popular narrative and offers a holistic view of the dynamics of disruption. Drawing on hundreds of exclusive interviews with successful innovators and leaders of incumbent organizations that have weathered paradigm shifts in their industries, Finette provides a perspective-shifting, practical framework to support a new understanding of disruption.

Disrupt Disruption arms you with battle-tested principles to redefine organizational strategy and personal leadership and seize your preferred future.